Services/Brand Identity
The visual identity of your company or service will send an important message to your audience. It must be unique, appropriate, meaningful, and of course have an aesthetic quality that delights the eye and engages the brain. The identity must work across all forms of your communications. It should work equally as well in the digital world as well as traditional media. More and more logos are used within animated Flash presentations, web site applications and mobile devices. Your unique visual identity should work across this spectrum of communication vehicles and retain its unique quality.
Process Overview
Before we initiate any visual identity project, we will do a competitive review. This is followed by a positioning discussion. Next we will develop several directions of the identity, and once a decision is made, we will refine the mark. Finally we will extend the identity into a business system (cards, letterhead, envelope and labels).
Examples of Work
Below are a few examples of our recent identity work.
Identity for wine company
Identity for Accounting and Business Specialist company
Recycled bag company identity and product design.
Construction Company logo
Identity and Business Cards for Brumbaugh Financial
Visual Identity for copywriter
Project Types
This new identity for HrH Architecture showcases the structure through the use of a classic typeface. Bauer Bodoni was the natural choice for this logo. The letterforms define a relationship of the foundation and supporting beams inherit to both type and architecture.