Since the early 1990's Internet Marketing has evolved from web sites with simple product information and selling advertising space into a billion dollar industry of email marketing, viral and interactive marketing, affiliate programs and many other products and services to improve your online presence.

Nowadays your online presence can be your key factor to success. The Internet literally brought the store into the living room. Companies are spending more and more money on their online presence since the internet is accessible 24/7 and can reach a wider audience world-wide. The internet has provided a more effective and efficient method to market a company than the traditional marketing services.

You will not find success online just from creating a web site. Your target audience has to find your site. This can be done by offline marketing methods, but online marketing seems to win more territory in the way of reaching your future clients.

In the last few years Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are taking Internet Marketing to the next level. A Search Engine is the number 1 tool for today’s web surfer. Who doesn't use Google, Yahoo! MSN or one of its little brothers or sisters to find their information and products?

Before spending your valuable dollars on Direct Marketing, Email Marketing or Search Engine Marketing methods like "Pay Per Click" or "Paid Inclusion", the first thing on your agenda is to create a "Search Engine Friendly" web site. Optimize your web site in a way Search Engines can find you, you have to make yourself visible to their spiders.

SEO Tips & Tricks

1. Optimize your web site's structure and coding
   Follow Web Standards and work consistently. Take the Search Engine Spiders by the hand and guide them through your web site in order to get your site and pages indexed in an unambiguous way.
2. Look at your competitors
   Who is your competition? Where are your competitors on the web? What keywords and meta-tags do they use? Where do they have there back links from?
3. Use your Domain Name and URL names with tact
   Make it easy for the web surfer and Search Engines to find you by using unambiguous and explicit Domain- and URL names.
4. Make your Keyword Strategy part of your Strategic and Marketing Assessment
   Start the SEO process early in your web production process. Make SEO part of your Strategic and Marketing assessment.
5. Use your keyword Strategy wisely
   Using keywords only will not do the trick for you. Find the perfect balance of your keywords and key-phrases in combination with your copy, content, meta-tags, URL names and page titles. Submit your site to the major Search Engines and re-submit the pages every one to three months
6. Keep monitoring your own and your competitors Search Results in the major Search Engines and update your site
   An important phase for SEO is the evaluation of the results in the Search Engines. Since SEO does not bring you instant results and success, you have to track and trace the search results and be prepared for continuously improvements.
7. Make use of all tips, tricks and free tools provided by the major Search Engines
   Google, Yahoo! and many other sites do offer a set of free and useful tools to improve your web site’s visibility.  Sitemap tools, Robot.txt generators, Back link checker, etc. Don’t be afraid to evaluate and use those tools.
8. Create a Buzz
   Create a Buzz about your site and products by Blogging, Podcasting, sending out press releases, writing articles etc.