Portfolio/Client List

Boltwood Capital Management

Following a name change BCM needed a comprehensive identity program. We focused on Boltwood's northern CA location for inspiration. The Golden Gate Bridge with it's suspension cables became a metaphor for the mark. The upward direction implies positive financial results over time. Blue was a natural choice for the background color of the bridge iconography. The site extends the identity with dynamic images of the Bay Area with a highly structured design.

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Other applications:

The identity is shown below on the conference room glass:
bcm conference room

 

Boltwood Capital Management

© 2011 Donoughe Design

Donoughe Design Studio is conveniently located in San Mateo, Ca. In the middle of the Bay Area between the Silicon Valley and San Francisco. We are specialized in print, brand identity and interactive web design. The studio is known for its interactive marketing expertise, but we create everything from annual reports to flash design and from web application development to brand strategy. We create marketing communication pieces that meet your unique goals and objectives.