Carlisle Domestic needed to create a dynamic web site to sell refrigerated containers to customers worldwide. This site pulls data dynamically from an internal database to show exactly how many units are available in all sizes and regions of the world. The site was a clear example of how important it is to use search engine optimization in order to drive traffic to the site. Before the redesign, the site did not appear in Google's search engine. After the redesign, the site is on the first page when searching for "refrigerated containers".

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