For over 30 years Kidz Love Soccer (KLS) has been dedicated to teaching children the world's most popular game within a nurturing environment. KLS continues to coach more than 40,000 children annually in more than 80 cities throughout California and Washington State.
In order to communicate the fun associated with soccer, we designed a bold, fun and colorful logotype coupled with a more traditional shield design. The guidelines demonstrate how both elements are used together to create a unique and memorable brand which is used across a wide variety of media. The incorporates the same bold, fun colorful design style in a highly user friendly site.



The identity was delivered with a comprehensive style guide for all communication channels including signage, vehicles, flyers and letterhead.
