Robert Mondavi created a robust extranet called Trade Connect. We were asked to develop an interactive marketing component to help drive traffic to the site. After determining the project goals and end-user requirements, we developed a CD-ROM containing a Flash-based presentation that directed users to log into the extranet. It incorporates elegant design sensibilities to reflect the lush wine culture and featured a voice over of Michael Mondavi. The result was a compelling marketing piece that successfully educated users to the advantages of the Trade Connect site.

